The Roost Adds to their Product Line (and it’s a dream come true…)

Last year, local jewelry maker & shop owner, Rachel Bonney was ready to change up her “Roost” a bit and began thinking of ways to enhance her product offerings. At that point, she had success selling handmade home goods, gifts and artisan jewelry. “I looked around at what Downtown was offering, and I realized there was need for quality, trendy clothing.” explains Bonney, “There are plenty of shops that sell handmade clothing, but because of the extensive work that goes into creating those, the cost is high”.

She started researching wholesale markets and vendors to find the style of clothing that would match her customer’s needs. It’s easy to see that she studied the market well and has brought the latest fashion to her shop. Now, when you walk into The Roost, you will find an entire wall of beautiful dresses, tops, and skirts. The best part? It’s extremely affordable.

As a downtown business owner, you get to know your customer base and Bonney says her main shoppers are urban-styled women who enjoy “simple with a twist”. “Over the years, I’ve had a few people compare The Roost to a local Anthropologie but with more unique offerings.” she says, which is certainly true in her fashion choices. We decided to show just how amazing her new clothing line is below and threw in a few comparisons along with it!

 

A wrap dress is a classic. It accentuates every woman’s curves, is comfy and will never go out of style. This one in particular flaunts warm colors that will easily carry you into autumn evenings. Anthro’s price is $168, The Roost’s price… $30

 

 

Here’s a similar comparison: geometric is huge right now in trends, as is the asymmetrical hemline. The dresses above feature both of these, but Anthro’s price is $158 and The Roost’s price is just a fraction at… $30

 

 

Embroidery isn’t just for our grandmothers’ hand-towels anymore. This intricate art has been showing up in fashion for the last couple years and makes it’s boldest statement in simple black & white. Anthro’s price (on sale) is $59.95. The Roost’s… an easy $24

 

 

Next up, we have the romper… comfy, feminine, and oh so darling in pink! Throw over your swimsuit as a cover-up, or brave the hot summer evenings and wear as a sexy statement. We found a comparison for this one at Free People ($88), versus The Roost… $30

 

 

Fringe & flow is the perfect way to make your cozy weekend stylish. Above, in shades of blue & green, you can take your choice at the details of how to pull it off. But, at Free People’s price of $128, and The Roost’s price of $26, we think we know which way you’ll go.

 

So, forget any misconceptions that downtown boutiques are expensive and limited… nothing could be further from the truth! Stop by The Roost next time you need a little retail therapy and shop owner, Rachel Bonney will help you find your best style without breaking your wallet.

A Different Kind of T-Shirt

Connor Homann from What’s The Shirt

Earlier this week, I had the pleasure of visiting with Connor Homann from What’s The Shirt inside of Old Capitol Goods. A self-proclaimed “International T-Shirt Mogul”, Connor brings his quirky sense of humor to this charming shop off the Plaza. Connor’s parent’s opened Old Capitol Goods years ago, and as you often see with local businesses, this innovative son has taken over for his parents and brought with him some new upgrades.

Connor’s father originally offered screen-printing capabilities in the back of the shop, often producing large amounts of t-shirts for local company fundraisers and events. After learning about not only screen-printing, but also direct to garment (DTG) printing in St. Louis, Connor decided to apply his talents here in Springfield.

There are a few things that make this a specialized offering, of which no one else in town provides. The first being that What’s The Shirt uses water-based inks which are all eco-friendly. Most t-shirt companies use a type of plastisol ink that is harmful to the environment. Connor’s DTG technique produces a softer, more light-weight feel on the t-shirt, versus the textured feeling of vinyl. Another awesome specialization is that What’s The Shirt can print just one of a design. Many t-shirt providers require a minimum order due to the work that goes into the set-up. “Think of it as a comparison to your printer at home”, Connor explains.

“You can print just one, or many, where as if you need a mass amount of prints, you would go to a printing company.” The largest run of t-shirts that Connor has printed with the DTG technique is around 400 for last year’s Amaranth Apple Festival. He also still provides traditional screen-printing for larger orders if requested. What’s The Shirt can create custom designs from scratch, offer design assistance, or simply print what you send them over email. How easy is that?!

Another upgrade Connor has brought to this local shop is an online store, DivergenTee. You can find over 450 pre-designed offerings that are funny, cultural and/or political. “I’ve had great success with this”, he says, which really says a lot considering the competitiveness of online shopping these days.

So, next time you need a single gift or a large order of t-shirts, be sure to check out What’s the Shirt and hit up Connor. You’ll enjoy, if nothing else, his great conversation and humor (but I can almost promise you’ll walk away with a new shirt).

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