A Different Kind of T-Shirt

Connor Homann from What’s The Shirt

Earlier this week, I had the pleasure of visiting with Connor Homann from What’s The Shirt inside of Old Capitol Goods. A self-proclaimed “International T-Shirt Mogul”, Connor brings his quirky sense of humor to this charming shop off the Plaza. Connor’s parent’s opened Old Capitol Goods years ago, and as you often see with local businesses, this innovative son has taken over for his parents and brought with him some new upgrades.

Connor’s father originally offered screen-printing capabilities in the back of the shop, often producing large amounts of t-shirts for local company fundraisers and events. After learning about not only screen-printing, but also direct to garment (DTG) printing in St. Louis, Connor decided to apply his talents here in Springfield.

There are a few things that make this a specialized offering, of which no one else in town provides. The first being that What’s The Shirt uses water-based inks which are all eco-friendly. Most t-shirt companies use a type of plastisol ink that is harmful to the environment. Connor’s DTG technique produces a softer, more light-weight feel on the t-shirt, versus the textured feeling of vinyl. Another awesome specialization is that What’s The Shirt can print just one of a design. Many t-shirt providers require a minimum order due to the work that goes into the set-up. “Think of it as a comparison to your printer at home”, Connor explains.

“You can print just one, or many, where as if you need a mass amount of prints, you would go to a printing company.” The largest run of t-shirts that Connor has printed with the DTG technique is around 400 for last year’s Amaranth Apple Festival. He also still provides traditional screen-printing for larger orders if requested. What’s The Shirt can create custom designs from scratch, offer design assistance, or simply print what you send them over email. How easy is that?!

Another upgrade Connor has brought to this local shop is an online store, DivergenTee. You can find over 450 pre-designed offerings that are funny, cultural and/or political. “I’ve had great success with this”, he says, which really says a lot considering the competitiveness of online shopping these days.

So, next time you need a single gift or a large order of t-shirts, be sure to check out What’s the Shirt and hit up Connor. You’ll enjoy, if nothing else, his great conversation and humor (but I can almost promise you’ll walk away with a new shirt).

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